Intent
The thinking behind the work.
Intent is the foundation of everything we build.
Every decision, design, interaction, or feature—is made with purpose.
Intent
Purpose before features. Decisions are deliberate, not reactive.
Design
Form follows meaning. Interfaces are considered, not decorative.
Usability
Clarity over complexity. Products should feel natural to use.
Experience
How a product feels is just as important as how it works.